Gender Proud’s goal is to elevate transgender justice and equality; to do this, we focus on telling new and empowering stories about the trans experience.

Our global work focuses on empowering marginalized transgender communities around the world, to advocate for their own legal rights.


Media Production

Founder’s Story

Geena’s story begins in Manila, where she grew up poor but amongst a loving and supportive family. She began competing in beauty pageants at 15, and immigrated to the States at 17. At a New York restaurant on the lower east side at 21, she was discovered by a fashion photographer. For the next 12 years, she built a successful career as a fashion model. She decided to ‘come out’ at TED to bring more visibility to the transgender community.

RT @LogoTV: Coming soon: Join @GeenaRocero and trans youth in #BeautifulAsIWantToBe. First look:…


In the Media

Click to view our media playlist.

Join The Movement

Our Team + Advisors

Geena Rocero, Founder

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Allie Hoffman, Co-Founder

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Marianne Mollmann, Director of Programs at International Gay and Lesbian Human Rights Commission

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Andre Banks, Founder, AllOut

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Richard Socarides, Head of Public Affairs, GLG

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